Introduction project

Personal Evalution

I learnt how to use the cameras that we use in college properly in auto mode, I also learnt about different types of shots and what they are used for, for example a long shot would normally be used at the start of and advert and this would be used to set the scene this could also be known as an establishing shot. Also I learnt that a close up shot would be used to accentuate what is important in the advert or to help the audience understand what the advert is trying to say/get at. However there are still skills that I have weaknesses in still and have not yet developed especially I have not developed many camera skills as of yet and must develop them for my future studies in media. I would like to be able to master the use of changing shutter speeds, and I would also like to be able to use aperture.

In my work I have used Photoshop skills such as the magnetic lasso tool and the brightness and contrast tools to produce my final product, I also used the crop tool to only leave the parts of the picture that I wished to use. To make the black and white image stand out more clearly, I changed the brightness and contrast. Then to add the parts of the image that has colour i used the magnetic tool to cut the areas out when the image was in colour and made them into new layers when i placed them over the black and white version of the image.

The image I am blogging shows that i have improved my skills of camera use as i have chosen an image that is close up to direct the audience to what i am trying to advertise helping the product to stand out.

There are problems with my work, for example at the bottom of my final product there is a white strip running along which shouldn’t be part of the image, and to improve this I will need to use the cropping tool to further reduce the image to the parts of the picture I only want to focus on. I also think that the text doesn’t seem to stand out strongly enough against the dark black and white image behind it, to fix this i could increase the brightness of the image and maybe change the fill colour of the text and the outer glow colour to the opposite colours, therefore making the text fill the same colour pink as the pig mask and the outer glow yellow. This would help the text to stand out more strongly against the black and white as the yellow would clash with the black and would make for a stringer better colour to define the edges of the text more clearly.

To further improve the standard of my work to a professional working standard i would need to develop my skills into to using a camera with their maximum capabilities learning more advanced techniques into camera usage. I also need to learn to plan my work more thoroughly and think about every single detail that will appear in the pictures i will take. Also to improve my work to this standard i will need to learn to also work quickly and punctual to meet certain targets if i was working in media as a professional.

Before i re-branded my product i believe that my product was aimed at an older more middle-aged target audience or for families. I think this as it is a quick and easy product to eat and make meals with and the people who will need this are parents who need to be able to feed their children and family relatively quickly for packed lunches or for a quick snack after school. My new target audience for this product was a much younger generation of 16-21 year olds.

I think because i used the humour of using a home-made pigs mask in the final product will help to catch our target audience, as the ages 16-21 tend to be attracted to more humorous products in the market. I also think I used somebody in the age range of the target audience this would also attract them, as they will be able to relate to the same sort of clothes they would wear. Also as they are the target audience will be of similar age they should share the same or similar sense of humour that i used in the product. However i think that my final product is not as bold or stand out as much as it should and is actually a bit dull. This would cause the product not too work as well as it should be eye-catching to draw the audience into looking in more detail at the product for consumer purposes.

If i could re-do my project i would put much more thought and planning into the final product and think about the final design aspects such as the clothing and background of the product.  I think that the product has mostly met the tailored demands, however there isn’t enough in the design to make the product look more exciting and new and therefore desirable to my target audience, to make the product more i wish to have more going on in the design which would add to make a more interesting product drawing in the target audience. This project demonstrates my understanding of the audience segmentation systems as it shows how i have thought about the ways in which my audience behaves and their interests in media products that they are interested in that surround them.